Services
Sales
Speed-to-Lead Analysis
Measure how fast your team responds to new leads and quantify the revenue cost of slow follow-up.
Foundation
Most sales teams believe their response time is faster than it is. Not because anyone is being dishonest, but because CRM data shows when activities were logged, not when actual contact happened. When we pull the real numbers, the gap between perceived and actual response time is consistently surprising. The analysis also shows something that aggregate numbers hide: response time is usually fine for some lead sources and broken for others, which means the fix is targeted rather than a blanket process change.
Speed to lead matters more than most sales teams want to admit. The research is consistent: response within 5 minutes of a lead submission increases contact rates dramatically compared to response at 30 minutes, and response at 30 minutes is categorically better than response the next day. By the time a rep calls back 24 hours later, the prospect has already talked to someone else.
The harder problem is that most companies don't actually know their response time numbers. CRM data shows when a rep logs an activity, not when they actually made contact. Lead routing introduces delays that nobody measures. Reps working different time zones create gaps that look fine on a report but cost deals in practice.
What we do
We extract lead creation timestamps and first-activity timestamps to calculate actual response times across the full lead population. We segment by source, rep, time of day, and day of week to find where response time breaks down. We also audit routing logic to identify structural delays that happen before a lead even reaches a rep.
For context on what this type of analysis typically surfaces, read what the data on speed-to-lead actually shows.
Deliverable
A speed-to-lead analysis report with response time distributions by segment, routing audit findings, estimated pipeline impact of current delays, and a prioritized set of recommendations for routing changes, rep assignments, and coverage policies.
Outcome
Faster contact rates. Higher connect rates from leads that are still warm. A clearer view of which response time gaps are rep behavior versus structural routing problems, so the fix goes to the right place.
How Levara Doubled MQL-to-SQL Conversion and Increased Revenue by 28% — tripled lead response speed, doubled MQL-to-SQL, and increased conversions 28%.
See how it worked in practice: Vantage Capital recovered 18% of lost pipeline.
Best Fit
This is for any B2B sales team handling inbound leads where response time is a real variable, meaning you're not doing purely outbound or long-cycle enterprise deals where immediate response isn't the dynamic. If you suspect response time is costing you deals but can't prove it, this engagement will give you the number.