Case Study
Internet
How JustGiving Increased Conversions by 28% with CRM Intelligence
JustGiving runs a 200-person team with a complex B2B sales motion. Their Salesforce had 45,000+ records but lead response was slow and their best-performing channels were being ignored.
3x
Faster response
2x
MQL-to-SQL lift
28%
More conversions
We're a tech company helping B2B teams extract CRM data, find revenue leaks, and unlock growth. Our approach is simple, combine AI with strategy so you can focus on closing what matters most.
JustGiving's Head of Sales knew deals were slipping but couldn't pinpoint where. Their Salesforce was full of activity data that nobody was connecting to revenue outcomes.
Our AI scanned every record in 11 days. We found 38 findings across their full funnel.
The biggest: their average lead response time was 52 hours — while their competitors were responding in under 4. Second, their MQL-to-SQL conversion sat at 11%, well below the 24% benchmark for their segment. Third, 29% of their pipeline had zero activity for 60+ days.
We built automated response workflows that cut lead response to 3 hours, re-segmented their MQL scoring criteria, and helped them re-engage 83 dormant deals. Within 90 days, MQL-to-SQL went from 11% to 23% and overall conversions improved 28%.